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Sumit Paul-Choudhury is a writer, technologist and entrepreneur based in London. He is the founder of Alternity, a creative studio which explores alternative histories, social experiments and speculative futures. He trained as a physicist at Imperial College, London, before turning to science, technology and business journalism. Between 2011 and 2017 he was the Editor-in-chief of New Å®ÉúСÊÓƵ during which time he was the founding creative director for New Å®ÉúСÊÓƵ Live. He is also a visiting research fellow at Goldsmiths, University of London where he explores the commercial, scientific and recreational applications of creative computing.