Hoptocopter/Getty Images
WRINKLES are big business. Around the world, people are living longer and populations are ageing. Most people can expect to make it to their 60s at least. , so does the desire to cover up one of ageing’s most prominent signs. found that consumers in the US spent $9.1 billion on anti-wrinkle creams and moisturisers in 2021 and will be spending nearly $13 billion in 2027.
That expenditure is essentially a vanity project driven by a desire or pressure to look younger. There is no shortage of options, often at astronomical…
