NEXT time you put a green product in your shopping trolley, make sure any virtuous feelings don’t go to your head. In an experiment, people making a green purchase became more likely to cheat and steal, as if an act of environmental virtue is an excuse for vice elsewhere (see “Exposed: green consumers’ dirty little secrets”). The finding may have a bearing on why it is so hard to change people’s behaviour. If real-word efforts to go green are affected in the same way, we need to find new strategies to encourage green consumption. Virtue, it turns out, is…
To continue reading, today with our introductory offers
Advertisement
More from New Å®ÉúСÊÓƵ
Explore the latest news, articles and features
Popular articles
Trending New Å®ÉúСÊÓƵ articles
1
Man destined for Alzheimer's may have been saved by accidental therapy
2
Woman in cancer remission without treatment in highly unusual case
3
Extinct relative of koalas discovered in Western Australia
4
A lost ancient script reveals how writing as we know it really began
5
Smart underwear detects lactose intolerance by tracking your farts
6
Hantavirus: Where has the deadly cruise ship outbreak come from?
7
The 50-year quest to create a quantum spin liquid may finally be over
8
We have figured out a new way to send messages into the past
9
Why the keto diet could be a revolutionary way to treat mental illness
10
Cancer is increasing in young people and we still don't know why
