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Facebook allowed adverts to be targeted at 'Jew haters'

By Matt Reynolds

15 September 2017

Tablet displays Facebook

Advertising to the unlikeable

Newscast /REX/Shutterstock

Facebook allows organisations to target adverts at people who declare an interest in topics such as 鈥渉ow to burn Jews鈥 and 鈥淗itler did nothing wrong鈥.

The investigative news organisation ProPublica y that it was able to use Facebook鈥檚 ad-buying service to direct adverts to almost 2300 people who expressed an interest in anti-Semitic topics. Other categories included 鈥淛ew hater鈥 and 鈥渨hy Jews ruin the world.鈥 Facebook鈥檚 self-service ad-buying system describe all of these categories as 鈥渇ields of study鈥.

ProPublica journalists paid Facebook $30 to place three adverts in the newsfeeds of users who had expressed an interest in the above. All three ads were approved within 15 minutes, although Facebook later removed the categories after ProPublica contacted the social media giant for comment.

The anti-Semitic ad categories seem to have been generated because Facebook users had listed those themes as either an interest, an employer or a 鈥渇ield of study鈥 in their profiles. Facebook鈥檚 ad-placing algorithms automatically turn users鈥 self-declared interests into advertising categories.

The anti-Semitic groups had very small audiences, indicating that only a handful of Facebook users had declared an interested in those topics. There were so few potential viewers that Facebook automatically suggested that ProPublica add related interest groups, including 鈥淕erman Schutzstaffel鈥, more commonly known as the Nazi SS; and 鈥淣azi Party鈥. These two groups had a combined audience of almost 6000 users.

Facebook has also come under fire for allowing fake accounts to place adverts that may have sought to influence the US presidential election. Last week, Facebook admitted that 鈥榠nauthentic鈥 accounts, thought to be operated out of Russia, had placed $100,000 worth of ads between June 2015 and May 2017. These adverts 鈥渁ppeared to focus on amplifying divisive social and political messages across the ideological spectrum 鈥 touching on topics from LGBT matters to race issues to immigration to gun rights鈥, wrote Facebook .

Facebook has since shut down these fake accounts, but not before they were able to post around 3000 adverts. These findings add weight to the ongoing investigation into whether Russia actively tried to sway the result of the 2016 presidential election.

Responding to a request from New 女生小视频 for a comment on this story, Facebook . “As people fill in their education or employer on their profile, we have found a small percentage of people who have entered offensive responses, in violation of our policies,” it wrote.

“To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue.”

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