IT IS an online advertiser鈥檚 dream. Some ads on the websites you visit could soon be impossible to ignore, as they will be integrated into the 鈥渃aptchas鈥� used to check whether site visitors are human.
With many web users using tools to block online adverts, companies must find new ways to get their message across. Software firm , based in Vancouver, Canada, believes the answer lies in captchas, as they require a user鈥檚 full attention to solve.
The firm has created NuCatpcha Engage to exploit this. Instead of the traditional squiggly word that users have to decipher, the new system shows them a video advert with a short message scrolling across it. The user has to identify and retype part of the message to proceed. Companies including Electronic Arts, Wrigley and Disney have already signed up.
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