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Everyone has it, some a lot more than others. The development of humans, and possibly the universe, depends on it. Yet creativity is an elusive creature. What do we mean by it? What is going on in our brains when ideas form? Does it feel the same for artists and scientists? We asked writers and neuroscientists, pop stars and AI gurus to try to deconstruct the creative process – and learn how we can all ignite the spark within. These features are premium content.

Éù Looking for inspiration – finding the muse

Éù Where it’s at – creative hotspots

Éù One culture – art’s debt to relativity

Éù Never give up – mathematical stickability

Éù When the music takes you

Éù Just got to write this down – the double life of Alice Flaherty

Éù Natural talent – nature’s profligate beauty

Éù The complexity of the universe – Paul Davies hunts a new law

Éù Oh look, a new cliché! – Douglas Hofstadter’s clever Cats

Éù And how to be original – we asked the experts